![]() ![]() The book received accolades upon publication. The end of the story says that this is why the Chinese have short names. They get Tikki Tikki Tembo-no Sa Rembo-chari Bari Ruchi-pip Peri Pembo from the well, but because of the long time he was in the well, it takes longer for him to recover. ![]() ![]() After Chang breathlessly repeats his brother's predicament the Old Man goes with Chang to save his brother from the well. Further, when Chang tries to wake him up, the Old Man with the Ladder-annoyed-tries to fall back asleep. Initially, the old man does not respond because he is asleep. Chang goes to the Old Man with the Ladder. He tries repeatedly until finally his mother tells Chang to get the Old Man with the Ladder. ![]() His mother insists that he repeat the name-but with respect. However, because Chang is out of breath from running he sputters and then mispronounces the name. Chang runs to their mother and tries to tell her that "Tikki Tikki Tembo-no Sa Rembo-chari Bari Ruchi-pip Peri Pembo has fallen into the well." At first she cannot hear him so he says it again. Some time later, the boys are again playing near the well. Chang is rescued and then recovers quickly. Their mother tells him to get the Old Man with the Ladder. Chang falls in the well and his older brother runs to their mother and tells her Chang has fallen down the well. A boy named Tikki Tikki Tembo-no Sa Rembo-chari Bari Ruchi-pip Peri Pembo ("The Most Wonderful Thing in the Whole Wide World") and his little brother Chang ("Little or Nothing") are playing very close to a well at their house that their mother has warned them to avoid. Tikki Tikki Tembo is set in ancient China and invents an ancient Chinese custom whereby parents honor their first-born sons with long, elaborate names that everyone is obliged to say completely – no nicknames, no shortening of any kind – while second-born sons are typically given short, unimportant names. It is a sort of origin myth about why Chinese names are so short today. The book tells the story of a Chinese boy with a long name who falls into a well. When a 5-year-old gazed at them and murmured “cool,” Kracke says, “I figured I was home free.Tikki Tikki Tembo is a 1968 picture book written by Arlene Mosel and illustrated by Blair Lent. Last fall, taking note that the Rolling Stones were still touring successfully and that Volkswagen was about to relaunch its Beetle, Kracke took a booth at a Palos Verdes art fund-raiser and decorated it with Rickie Tickie daisies. Kracke abandoned advertising and designed housewares for the next 25 years, but the lure of Rickie Tickies loomed. lasted six years-during which Kracke produced Rickie Tickie spinoffs, including promotional stickers for Eugene McCarthy’s 1968 campaign-before he sold the business to a Minnesota company long since bankrupt. “There’s a picture of a soldier in the World Book Encyclopedia with one on his helmet,” Kracke points out. By the end of 1968, 90 million Rickie Tickie Stickies, at about 25 cents each, had been slapped on the LSD-infused landscape-from denim notebooks to flour canisters to VW micro-buses. The daisy sticker in particular-a perfect and conveniently self-adhesive physical manifestation of flower power-took off in head shops from the Haight to Peoria. “I honestly thought the fad would run out by the end of 1967,” Kracke recalls.īefore he knew it, Kracke was “in the middle of a real whoop-de-do.” Practically overnight, his Rickie Tickie Stickies became a defining aesthetic of the late ‘60s. Neighborhood kids started asking for them, so Kracke cranked out 3,000 in magenta, hot pink, ochre and lime and sold them door-to-door and through a local hardware store. A few months after the Summer of Love, Don Kracke, a partner in a Long Beach ad agency, covered the Ford station wagon sitting in his Palos Verdes driveway with psychedelic stick-on daisies, far-out polka dots and purple paisleys he’d designed on a whim. ![]()
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