![]() The consumers in the standard segment less active compared to the other to, and therefore needa lower level of technological specifications inherent in sports designs. There are three market segments in Music2Go – Standard, Youth, and Sports with each segment having different sizes, projected growth, and sensitivity to price, advertising, distribution, and product specs. Of the viewing audience? (Hint: see Advertising Media Of the four media channels which is the most expensive to reach 20% For the Standard segment, what are the two media channels thatĮ. ![]() For the Standard segment, which attributes of the product are mostĭesirable and least desirable to customers in this segment?ĭ. ![]() What are the recommended retail prices for the Sports, Standard andĬ. What are the estimated potential market sizes of the Sports, StandardĪnd Youth markets at the start of the simulation?ī. Using the Market Information Report answer the following short answerĪ. Ranked in the industry? (Hint: see the Industry Benchmark Report)ģ. Based on Total Marketing Contribution (TMC) where is your company Much was not spent? (Hint: see the Budgeted Expenditure Report)Ĭ. What was your Original Base Marketing Budget Limit last year and how What was your Sales Revenue, Gross Margin and MarketingĬontribution last year? (Hint: see the Industry Benchmark Report)ī. Complete a short analysis of your company by answering the short answerĪ. Your answer should be half a page in lengthĢ. Write a brief description of the three market segments in the Music2Go MP3 Using the information provided in Chapter 2 of the Music2Go Player’s Manual Have open the Music2Go Player’s Manual and be logged into your Music2GoĬompany (log in through the Smartsims  website). To complete this written assignment you will need to To understand the simulation and achieve the highest TMC you can, you must firstĬonduct a Situation Analysis. At the end of the simulation you will then be graded on your Marketing Contribution is your profit after sales and marketing expenses Your goal in Music2Go is to maximize Marketing Contribution for your MP3 PlayerĬompany. Read and complete the following detailed directions: Submission of Music2Go Decisions before Rollover #1 Player's Manual, and view the Music2Go Tutorial Videos available throughįor this assignment you are required to complete each of the following:ÂĬ. Recommended you start by reading the Music2Go Assignment Schedule, Music2Go ![]() After registration has been completed, it is strongly ![]() To begin you must first register for the Music2Go Marketing Simulation through The success of your decisions will beĭetermined by your Total Marketing Contribution (TMC) over the length of the Weeks you will be able to make Sales Promotion decisions, conduct Productĭevelopment, and launch New Products. These decisions will be Retail Price, Retail Margin,Īdvertising budget, Advertising mix, and entering a Sales Forecast. In the first decision period you will be making decisions for theĬompany’s only product. Research to implement your own Marketing Plan while keeping to a fixed budget.Įach week you will need to log into the Smartsims  website, open your Music2GoĬompany and make decisions before the Sunday midnight (MST) rollover (decisionĭeadline). Music2Go will require you to analyze Company Reports and Market Implement a Marketing Campaign within your own company (an MP3 Player ![]()
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